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Practicality must be stylish.

Whether high tech or super simple, parent-friendly gear can be cool and fashion-forward; new parents shouldn’t have to give up a sense of personal style.

Style must be practical.

Practicality, functionality, and ease-of-use need not be sacrificed for the sake of style.

No compromises.

We stand by the travel, sleep, feeding, bathtime items and clothing we sell, recognizing the most beautiful item for baby must still serve its function.

UPPAbaby CRUZ V2

The CRUZ is the optimal choice for parents looking for a full-size stroller in a streamline design that complements their lifestyle. The next generation CRUZ offers a greater level of strolling performance and comfort while maintaining its promise of being compact without compromise.

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Community and News

Resources and Referrals

by Sara Glen
Whether it is your first pregnancy or beyond, proper support can completely change how you feel about your birth and postpartum experience. We hope...
birth doula nursing play referrals resources sleep

New Day Northwest Segment on our Fave Products!

by Sara Glen
In case you missed it, or maybe are visiting us from afar, Krystal had the amazing opportunity to be on New Day Northwest, a local daytime talk sho...
South Sound Magazine Featurette

South Sound Magazine Featurette

by Lesly Gazdik
Channing Baby and Co. Opens A New Baby Store in Tacoma By Sophia Sonovich | July 14, 2017 Channing Baby & Co., run by husband and wife duo Krys...
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