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Practicality must be stylish.

Whether high tech or super simple, parent-friendly gear can be cool and fashion-forward; new parents shouldn’t have to give up a sense of personal style.

Style must be practical.

Practicality, functionality, and ease-of-use need not be sacrificed for the sake of style.

No compromises.

We stand by the travel, sleep, feeding, bathtime items and clothing we sell, recognizing the most beautiful item for baby must still serve its function.

NEW! UPPAbaby Minu 2018

Go Places, Big and Small.

Designed for your daily adventures and exciting excursions, the MINU offers modern conveniences in a portable, lightweight stroller. Go where you want, how you want – there’s nothing extra holding you back.

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